Craft hall branding & identity

A concept venue on Philadelphia’s Delaware waterfront— Partnered with Lost Bread Co. and Mainstay Independent Brewing, Craft Hall is meant to be a place to come together. A little historic Philly charm, a little weird (but isn’t that Philly’s true charm?), and a pirate ship playground! When curating pieces & creating a visual identity for this massive and eclectic space, it was important to represent personalities from all through the venue. In one section there is a huge playground full of vintage arcade games, classic Nintendos, tetherball, and antique typewriters— and on the opposite end you find a loungy drink area filled with funky old couches and dresser side tables.

Photography by Zach Frate