This is a concept for a subscription box I authored titled 'Cubby'. It aims to engage children who prefer paralell play through toys with tactile qualities. As a child with older siblings I often played solo and loved when toys were simple for me to project my own adventures on them. The idea to this subscription box is that the theme and sensory play items would change with each delivery. For the sample I created, the theme is 'Moon Landing' with an emphasis on tactile play. My illustrations were inspired by 50's style cartoons with a loose energy to the line qualities. I wanted to keep the lettering in step with the fun scribbly illustrations, so I hand lettered all major typographic elements to keep an airy (spacey?) quality.
Art Direction by MaryKate McDevitt
Photography by Austen Hart