Sardo Vagando is a re-brand of a small bike tour company based in Sardegna, Italy. The business is lively, unique, & exciting. Alas, the branding was not. I set out to face lift this wonderful business. I drew inspiration from vintage Italian ephemera such as fruit boxes, bold poster type, & simple color palettes. I created a new logo and and some corresponding collateral to punch it up.
Art Direction by Dusty Summers & Paul Sheriff
Photography by Austen Hart