Sweeeeeet Jaaaaaane! A conceptual brand identity I authored centered around CBD products that are easy to integrate into a daily routine. The idea behind the brand is normalizing cannabis products and highlighting that the plant offers a wealth of benefits beyond getting stoned (but if that's your thing, you do you). For this brand concept I focused on packaging, aiming to make each product unique but clearly members of the same family. The inspiration for the brand was a stoner Betty Crocker. A little vintage, a little psychedelic, all fun.
Art Direction by Jason Kernavich
Photography by Dan Murphy